Claire Lorman

Verizon Fios: Creating multi-

platform experiences for 3M+

Project overview

As part of a long-term engagement with Verizon, the New York & London studios partner to create impactful viewing experiences across FiosTV+. As the New York based director, I help lead the team to deliver new product innovations, and maintain the existing platform (full case study coming soon).

For the portrayal of Callum Hayes I utilized a photograph by Justin Clark available on Unsplash. This image, captured on August 26, 2018, can be freely used for both personal and commercial purposes under Unsplash's license, which does not require attribution.

Role

Director

Team

3 directors 1 senior 3 midweights 2 juniors

Timing

3+ years (ongoing)

Developing & growing a 10+ year long account

Since 2012, we've partnered with a core Verizon team to build a design system, maintain products, and drive innovation through vision projects. With a roadmap that supports quarterly launches, our close collaboration with developers and product owners is key to this continued success.We design and maintain the Fios TV experience across web, mobile, and TV — giving us a comprehensive view of the platform and its impact on users.

Our relationship with Verizon has allowed us to:

Create next-generation viewing experiences

By creating next level video entertainment experiences, we prioritize delivering value to users through a best-in-class user experience and seamless content aggregation.

Implement true cross platform application

By designing 'experience-first', we can seamlessly scale designs across various breakpoints and platforms, thereby ensuring correct brand and design implementation.

Bring empowerment to content curator

We bring in key user data points, analytics and A/B testing to support the video curation team – supporting Verizon beyond just their customer base.

Develop a long-term, updated design system

Spearheading a unified design system for TV products enables us to craft consistent, iconic experiences that align with Verizon's core experience principles and brand.

Stay tuned – more coming soon! See some of our work below.